120% Lino’s new Beverly Hills store PHOTO COURTESY OF BRAND
Heritage Italian luxury brand 120% Lino is leaping into the future with a fresh perspective and an expanded footprint, starting right here in Beverly Hills.
The Scalea bag— made in collaboration with Rosantica—has a detachable tassel. PHOTO COURTESY OF BRAND
It all began with a jacket. When Alberto Peretto saw the soft, perfectly fitted white vintage blazer at London’s Camden Market in 1980, the inspiration for 120% Lino was born. “Since the very beginning, Mr. Peretto has remained focused on fabric research, development, [and] artisanal embroideries and embellishments with Italian design,” says the brand’s Miami-based CEO, Marco Pievani. Known for understated, luxurious pieces for men and women made from a unique garment dyeing process, 120% Lino consists of a core Essentials collection—shirts, pants and dresses that launch in new colors each season—bags and many one-of-a-kind standouts, including dip-dye and tie-dye stunners. While it was initially hard to find stateside, the brand is now in the midst of a retail expansion: Since 2011, several stores debuted in Florida, and, more recently, two California boutiques opened in Palm Desert and on Brighton Way in Beverly Hills. Owned by the Made in Italy fund—the first private Italian equity fund focused on investments in fashion, beauty and wine—120% Lino’s pieces have wide appeal. “[The] design is sober and refined, and always avant-garde, yielding a unique and timeless style,” says Pievani. After a creative collab with Milanese accessory brand Rosantica, more unique partnerships are on the way. Look out for those, plus retail expansion in Hawaii, later this year. 120percento.com
Two looks from the spring/summer 2022 collection show off the dip-dye technique PHOTO COURTESY OF BRAND