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A Style Maven's Latest Venture Tackles Political Engagement

Sari Anne Tuschman | August 30, 2019 | People

Mandana Dayani is a fashionable powerhouse dead set on changing the conversation around voting.


Raven-haired and impeccably appointed, Mandana Dayani is a head-turner, yet that should be the last thing one says about this woman on a mission. A former attorney who later served as vice president of Rachel Zoe Inc. and then as chief brand officer for Everything But The House, Dayani made a sharp left career turn to create I am a voter. late last year with a group of volunteers. The nonpartisan movement focuses on creating a cultural shift around voting. “Seeing our country so divided and polarized these last few years really took a toll on me,” says Dayani. “I knew I needed to do something.”

Leveraging her incredible Rolodex, Dayani has worked with fashion brands, entertainment powerhouses and countless other notable names to spread a message of political and civic engagement. Clare V., Carbon 38 and The Great have made custom products, while Prabal Gurung and Rosetta Getty have incorporated I am a voter. into their shows. “I was moved by the positive response of the fashion community,” says Dayani, whose current uniform consists of suits and Manolo slingbacks because it helps streamline her life. The entertainment and sports industries have also gotten on board, with athletes such as Kevin Durant and Steph Curry wearing I am a voter. merch. “Voting should be as much a part of your identity as anything else,” says Dayani. “If we could make this identity mainstream and inspirational to a wide and inclusive audience, we could impact voter turnout for generations.”

Tags: politics

Photography by: Emma Feil