As 2025 unfolds, Alexandra Gucci Zarini, founder of AGCF, a luxury accessories line, is poised to make her mark on the fashion world. In an exclusive interview with Modern Luxury, Gucci Zarini shares her vision for the brand that launched on Rodeo Drive in April of the previous year with a singular mission: to usher in a new era of luxury.
Seated in a chic café, Gucci Zarini exudes an infectious enthusiasm for her craft. She carries the Aurelia Tote, her favorite AGCF bag, its name meaning "the golden one" in Latin—a fitting representation of the golden thread of hope and possibility woven into AGCF's ethos.
The brand started as an idea that luxury could and should do better. Gucci Zarini's grandfather, Aldo Gucci, serves as both inspiration and aspiration, as she aims to incorporate elements of his guidance into her business practices, focusing on quality, elegant design, and superior client service. However, as her grandfather trailblazed the industry years prior, Gucci Zarini believes luxury is at another crossroads, and she's determined to lead the charge.
AGCF has developed a creative framework where luxury becomes synonymous with responsibility, ethics, and positive impact. The brand has meticulously evaluated manufacturing practices and materials with sustainability at the forefront. By marrying traditional craftsmanship with innovative techniques, AGCF is demonstrating that exquisite luxury goods can be created without compromising the planet or worker wellbeing.
The AGCF Difference
Gucci Zarini elaborates on the brand's commitment to setting a new industry standard: "We're designing beautiful pieces that we can stand behind. By blending time-honored craftsmanship with cutting-edge practices, we're showing that it's possible to create magnificent luxury goods while having a positive impact. AGCF pledges 20% of profits to organizations that support the wellbeing of women and children."
At the core of the brand lies the concept of "Unità" (Italian for unity). Gucci Zarini’s personal favorite element, Unità, is central to AGCF's philosophy. She explains, "when we embrace Unità, we are unstoppable. By coming together and celebrating the beauty of our differences, there's no limit to what we can achieve, who we can help, or how far we can go. Each AGCF piece carries our positive intentions into the world. We hope this inspires change within the wearer and in every place they visit."
As 2025 progresses, Alexandra Gucci Zarini and AGCF stand ready to redefine luxury, proving that style, sustainability, and social responsibility can coexist beautifully in the fashion world.
To view the AGCF collection, visit AGCF.com or visit us at our flagship boutique: 479 N. Rodeo Dr, Beverly Hills, CA 90210.
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