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Stacked Founder Alissa Jacob Matkovich Is Redefining Jewelry Curation
By: Laura Eckstein JonesBy: Laura Eckstein Jones|January 21, 2025|Style & Beauty, Watches & Jewelry, style and beauty, Apple News, City Life,
Stacked CEO and founder Alissa Jacob Matkovich shares her unique approach to jewelry curation.
PHOTO BY JOEY KUHN
When did you become interested in jewelry?
Growing up, my mother was always wearing stunning 80s jewels (Kieselstein & Cord, David Webb, David Yurman) and I was paying attention. She would bring me to jewelry stores and buy me children’s jewelry to play with. In high school, I worked at the store Mitchells in Westport, Conn. and would often hang around the jewelry department. I always knew jewelry would be a big part of my life even before it became a career in my thirties.
After closing your L.A. concept shop Reservoir, it transitioned to a virtual jewelry store called Stacked. What does Stacked offer?
The website and our Instagram account serve as a great resource to learn about the brands I work with. However, I prefer to deal with every client one on one. I encourage them to text, email or call me so we can discuss! I provide collages of possible pieces and help make wishlists to plan out their stacks so they can be thoughtfully added to over time. I suggest unique ways to personalize jewelry—with engravings, hidden meanings and more.
Who do you rep?
Some of my top designers in L.A. are Retrouvai, Lizzie Mandler, Anita Ko, Azlee, Eriness, Zoe Chicco, Adine Reyter, Emily Wheeler, Helena Rose, Nancy Newberg, Jacquie Aiche, Jenna Blake, Three Stories, Harwell Godfrey and Octavia Elizabeth.
Tell us more about your approach.
I want to see your coloring, your clothes and the other jewelry you wear. I don’t sell jewelry based on whatever trend is popular at the moment. I sell clients jewels that are right for them. Having the ability to curate individually for every client from select designers is what sets Stacked apart. My clients become close friends because this process is intimate, and I hope that those who work with me will continue to do so for a very long time. I know them, their kids’ horoscopes, their spouses, their anniversaries and I care that they are out there rocking a unique and enviable stack thanks to me!