Avery Rose did not disappoint making quite an impression when they returned to their first in person trade show since the pandemic at Curve LA at the Westdrift Hotel in Manhattan Beach, California. Retailers and boutiques from across the country were excited to see the latest additions to Avery Rose. The incorporation of loungewear and ready to wear collections expanded the brand’s selections beyond lingerie.
Christopher St. James, owner of Luxe Lingerie in Beverly Hills says, “We absolutely fell in love with the leopard trimmed hand painted silk dusters, the Devoré bodysuit and loungewear pieces.”
Avery Rose, owned and designed by female entrepreneur, Jennifer Coll, wanted to give her customers more of what they’ve come to expect and adore from her brand. “I’m always listening to my customers, and they’re continually asking me for more, more, more!” More of what the brand has become known for; quality, hand made, luxury essentials.
Jennifer Summers, of Story Essentials in Phoenix, Arizona, says her customers love Avery Rose for the modern, wearable, luxury items. “We’re really excited about all the new additions to the line, especially the animal prints and floral silks.”
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The brand has become synonymous with quality and luxury. Designed in Los Angeles and hand made in New York by master ateliers and factories that have manufactured for the likes of Donna Karen and Ralph Lauren.
“I take my inspiration for my collections from the women who wear my brand”, says Jennifer. “They don’t want fast fashion, but something that endures the test of time. Mycustomer is willing to spend a little more for unique, quality pieces that also have an elegance and timeless feel while still being new and fresh. They want what they can’t find in every department store across the country and I want to give that to them!”
Juliet Kyle, flew in from Houston, Texas, to buy for the launch of her store, Lore Lingerie. “We needed Avery Rose’s stunning intimates to make the debut of our store.”
Avery Rose, known for unique embellished bralettes and hand beaded slip dresses, delivered once again in the SS ‘22 collection. A show favorite was the Sutton silk jumpsuit with crystal strap accents. Another standout was the Dominique bodysuit.
Back by popular demand, was the best selling Isabelle Bralette in a luxurious Italian animal print Devoré in two new colorways for Spring. One of the reasons the Isabelle is so popular is because of it’s comfort and versatility. "I have women tell me they wear this bralette everyday”, Jennifer says.
Avery Rose puts a twist on almost every silhouette they design. Classic shapes in luxurious hand painted silk or hand beaded straps make up the brand’s signature looks. The Avery Rose woman buys pieces that not only look good but feel good for many years to come.
To learn more about Avery Rose and shop the latest collections visit averyroseluxe.com.
Photography by: Catherine Asanov