The makeup industry has long promoted one idea of beauty. However, thanks in part to iconic celebrities, these ideas are finally beginning to change. With individuality and uniqueness as the central aspect of this inclusive beauty movement, many of your favorite stars are starting to create makeup brands that embrace these values. Read on to find a celebrity-owned makeup brand that loves you for who you are and helps you embrace your inner beauty.
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Rihanna is truly a fashion and makeup icon, helping others to be inspired to step out of their comfort zone and experiment. Fenty Beauty was born out of the necessity for foundations that match all skin tones and gives everyone access to their perfect shade. With a lightweight feel and buildable coverage, her foundations truly set her out from the rest. Rihanna urges everyone to express themselves using her makeup and break boundaries every day!
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As one of the fastest-growing beauty bloggers in the world, it’s no wonder Huda Kattan’s brand, Huda Beauty, is so good. The brand prides itself on creating products that serve a purpose and fill gaps in the makeup industry. Huda Beauty is for everyone. Whether it be people looking for staples for everyday makeup or fun and unique looks, this line truly has it all!
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Selena Gomez is an inspirational popstar, and thanks to her makeup line Rare Beauty, she’s helping break down unrealistic beauty standards. By creating a line that embraces uniqueness, Gomez emphasizes that it is time to stop striving for perfection and instead love who you are. With a mission to celebrate individuality and advocate for mental health, Rare Beauty helps support people struggling around the world.
See Also: 8 Celebrity Skincare Lines That Will Make You Glow
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Known for his unique techniques and work on the Kardashians, Mario Dedivanovic is an artist. Makeup by Mario is no exception and is truly a work of art! His simple products allow people to effortlessly achieve his soft sculpting technique. As a pioneer in the industry, he is a beacon of knowledge on how to get a flawless natural beauty look and will undoubtedly be a staple brand in your makeup collection.
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Youtube beauty guru Patrick Starrr’s One/Size makeup line is unsurprisingly amazing. After years of teaching himself the ins and outs of makeup, he has decided to create a brand built on the global community. By elevating unheard voices in the industry and encouraging self-expression, One/Size promises its customers that it is there for them.
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When Jessica Alba created Honest Beauty, she had one thing in mind: to care about her customers and the planet. She has innovated the industry by designing sustainable and clean makeup products that work. Alba keeps her standards in mind with her intrinsic values of transparency and trust in everything her brand does. What more can you ask when Honest Beauty helps you become self-confident and make the world a better place?
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About-Face is a clean and super pigmented makeup line founded by Halsey and is known for its duality. Halsey took inspiration from the idea that we have multiple aspects of who we are and catered to these various sides. As the brand best puts it, About-Face is “Make u(p) without rules. Made for the many of you” and is perfect for everyone no matter the occasion.
Photography by: Billy Farrell/BFA.com
