At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Best of Los Angeles: Health & Beauty

BY The Editors | December 27, 2016 | Feature Features

Be it an inspiring design showroom, a bold new menu or an exuberant comeback, in the City of Angels, creativity is thriving like never before. Here's a look at the people and places responsible for putting L.A. in the global spotlight, for 2017 and beyond.
“You shouldn't have to sacrifice performance to get products you trust,” says Jessica Alba, founder of The Honest Company

Natural Beauty
Jessica Alba’s mission to create powerful, effective and safe products is taking the world by storm.

Since Jessica Alba founded The Honest Company in 2012, the brand known for safe and effective cleaning products, diapers and personal care items free of harmful ingredients has grown exponentially. Honest Beauty launched in 2015 with a comprehensive collection of skincare and makeup, and recently expanded to include haircare. “Haircare was a natural evolution for the brand,” says Alba, who suffered from debilitating allergies as a child. “I believe that what we use on our hair is equally as important as what we put onto our skin, and there was a true need in the market for clean, safe haircare that really works.” Now, launching January 2017 is Honest Beauty’s Honestly Luminizing liquid foundation ($36). Made without parabens, paraffins, mineral oil or synthetic fragrances, the collection of 12 shades contains vitamin C to help skin appear more even; jojoba oil and apple extract to hydrate and boost radiance; and radish seed oil, which contains light diffusers and provides a smooth application. “I believe there should be skincare benefits in makeup and wanted something that moisturizes, evens and looks good on and off camera,” says Alba, who worked with top makeup artists, scientists and beauty-industry experts to create a product that appeals to all women. “[We need to see more] celebration of diversity and the spirit of the person [in the beauty industry],” she says. “Instead of focusing on the spackle or the makeup that goes on top and covers you up, we need to spend more time enhancing a person’s natural beauty.”

Photography Courtesy Of: