Toward
There’s nothing quite like buying a new outfit that leaves you feeling confident and fresh, but with all the questionable ethics of the fashion industry, shopping new can feel daunting. Lucky for you, we’ve compiled a list of the best places in L.A. to shop for great products without sacrificing your moral compass.
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8443 Melrose Ave 90069 / Website
After discovering the complexities behind determining whether or not brands were truly sustainable, Toward founder Ana Kannan opened an online department store about a year ago stocked with clothing and accessories from well vetted ethical brands. This past May, Kannan brought her online storefront to life by opening a brick and mortar store on Melrose. With a focus on progressing fashion toward sustainability, Toward ensures its brands maintain ethical practices without sacrificing style. At Toward, you’ll find a carefully curated showroom of both classic and vibrant designs that you can feel good about buying.
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8366 ½ W 3rd St 90048 / Website
Supernatural has just opened its first Los Angeles storefront. Valuing sustainability, luxury and self expression, Supernatural partners with a number of high quality lingerie designers to put out a wide variety of lingerie styles to fit each customer’s personal style. From classy slips to edgy harnesses, Supernatural has it all—including zodiac collections tailored to each star sign.
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1337 Abbot Kinney Blvd 90291 / Website
With the tagline “honoring mother earth,” Christy Dawn puts ethical practices at the forefront of its storefront. Their farm-to-closet initiative focuses on regenerative cotton and a trustworthy supply chain. In line with their commitment to the earth, Christy Dawn is known for their ethereal, flowy dresses as well as their detail-oriented floral patterns. To accommodate all customers, Christy Dawn offers both petite and extended sizing so that sustainable shopping includes everybody.
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8500 Melrose Ave 90048 / Website
Distancing themselves from the short shelf life of trends, Wolf & Badger prioritizes longevity and fashion ethics when it comes to selecting the brands and designers they sell. With an extensive online store and locations in London and New York, Wolf & Badger recently opened up shop in L.A. on Melrose. Partnering with over 1800 brands worldwide—which were deemed sustainable—Wolf & Badger provides men and women’s fashion, jewelry, accessories, homeware and beauty.
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Various / Website
Rooted in both sustainability and transparency, Reformation actually provides its customers with quarterly sustainability reports to track their progress in ethical fashion production; they even call themselves the most sustainable option out there, only second being naked. Aside from Reformation’s ethical value, their collections are absolutely gorgeous. From dependable denim to classy work clothes to high end evening gowns, Reformation provides its customers with everything needed for a perfect wardrobe.
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12801 Venice Blvd 90066 / Website
With a dedication to reducing their carbon footprint, Whimsy and Row prioritizes ethical practices like manufacturing locally and sustainably, using natural fibers, minimizing packaging waste and more. Found on Venice Boulevard, Whimsy and Row and provides customers with comfortable knit loungewear, matching sets, colorful trousers and more. Definitely go check this store out for products you can believe in.
Whether you’re in need of some upgraded lingerie, a mindblowing dress or timeless homegoods, these places have all you need to shop sustainably.
See also: Luxury Meets Sustainability On Melrose Avenue At Toward
Photography by: Courtesy Toward
