Coming as no surprise, Byredo fits into this new location perfectly, with their pops of bubblegum pink and fashion-forward decorations throughout their store design. The facade also has a unique style with the lava stone exterior and Byredo sign on top of its logo etched into the stone. The overall storefront gives a very modern and sleek look; however, once you go inside, the pops of color and beautiful custom daybed under the Moroccan hand-knotted carpet contrast it.
“The space is multi-functional – of course it’s a shop but it’s also a space to hang out — you will find all of our usual Byredo design cues in store: contrasting textures, pops of colour, high ceilings and our furniture," Gorham explained. "The façade is made from lava stone – a clean textured slab to reflect the incredible light in L.A.”
To ensure that every person can find a product that perfectly suits them Byredo offers the best customer service to aid its guests in their searches. The retail shop is not only a place to purchase new fragrances or makeup products, but it is also a spot to hang out because of its more laid-back environment.
As a beauty line founded in Stockholm, Byredo, is known to offer luxury to its customers' everyday lives. The main goal of this brand was to create products and experiences that nurture memories and emotions through scents. When associated with periods of time, smells can transport a person back to a specific memory, like smelling cookies and thinking of home. That is what Byredo wants to bring to their customer: warmth and happiness.
Byredo Silver Lake is located at 3828 Sunset Blvd, 90026.