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A Cult Following

BY Allison Mitchell | June 13, 2017 | Feature Features

Jasmin Larian on what she's loving right now
Jasmin Larian strikes a pose in Cult Gaia's new DTLA offices.

Founded in 2012 by L.A. “it” girl Jasmin Larian, fashion brand Cult Gaia has seen its biggest boom in the past year with the launch of a single well-constructed bamboo handbag, the Gaia’s Ark—maybe you’ve heard of it? And if you haven’t, you’ve certainly seen it carried by Instagram darlings like shoe designer Haley Boyd and A-listers like Jessica Alba. “The beauty of the bag is that it’s really recognizable and something that everyone will stop and ask you where it’s from,” says Larian, who recently expanded her burgeoning empire with the launch of ready-to-wear apparel. “I want to make beautiful things to adorn the modern girl.” Here, the local, who describes her style as “effortless but pulled together,” shares her summer wish list.

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