Diptyque Brings Paris to Los Angeles with New Pop-Up
By: Julia OateyBy: Julia Oatey|January 20, 2022|Lifestyle, Style & Beauty,
Do you want to feel like you’re frolicking through a field of roses in your own home? Well, Diptyque, the major Parisian fragrance house, can make that happen with their new alluring collection and you can dive right into it at The Grove.
Diptyque launched an in-store pop-up for its new Unleash the Rose collection at the Angeleno-favorite outdoor mall. Running until Feb. 15, it presents the new Eau Rose Eau de Parfum with the candle collection, as well as delightful floral bouquets.
The collection, which launched on Jan. 4, includes three unique courtesy candles and a limited-edition style of the Roses Candle.
The lively scent of the new collection accentuates the aroma from damascena and centifolia roses to really bring out the indistinct features of the flower, like artichoke, lychee and chamomile. The Roses Candle and the three new candles jointly recreate the scents that exist within the perfume.
To further enhance the collection, Maurice Harris, the distinguished florist and creator behind Bloom and Plume, teamed up with Diptyque to input his creative outlook towards the visuals and packaging designs of the Unleash the Rose collection.
Harris has lent his genius to a number of high-profile brands and, namely, had his work featured in Beyoncé’s Black is King. He’s also created floral designs for Gucci, Valentino and LACMA, among others.
The candle’s packaging holds a bouquet that features rose at the heart and is embellished with birds of paradise, delphiniums and Japanese buttercups.
The pop-up being placed at The Grove, gives the collection a bright and cheerful ambiance for everyone to enjoy. It offers a special mix of retail, restaurants and entertainment with a welcoming park-like atmosphere and a high-end shopping experience.
Its award-winning design, first-class concierge service and friendly atmosphere can be seen throughout all of their highly acclaimed shopping, dining and lifestyle destinations— and Diptyque fits right into the mix.
Diptyque, which was created in 1961 in Paris, was conceivably the world’s first concept store that offered fabrics, wallpaper, cushions and pot-pourri created by the founders, as well as fascinating items they brought back from trips all over the world.