One feature that will never go out of style in the fashion world is comfort.
That’s why we’re so thankful that Donni will be launching its pop-up store at Platform L.A. in Culver City on April 15.
The pop-up, lasting until May 15, is the L.A. based and locally oriented brand’s first in-person retail option since 2019.
Now that in-person retail stores are gearing up again after several COVID-19 shutdowns, Donni has been preparing to give their customers the ultimate in-store shopping experience.
‘“The last two years have been huge for Donni’s growth, as the pandemic’s work-from-home and comfort-forward culture led people to organically discover our brand, and ultimately identify us as one that puts comfort first, while still allowing you to feel put together,” Alyssa Wasko, founder and designer of Donni, said. “We’re excited to continue that growth into 2022, kicking off our first in-person retail experience (since 2019!) with a pop-up at Platform in Culver City, that will also showcase Donni’s ongoing evolution into more tailored, read-to-wear pieces.”
When comfort clothes are not only cozy, but fashionable too, you know you have to not walk, but run to the nearest store to get your hands on them.
At their new pop-up store, Donni will showcase their first line of basics they’ve ever curated with customized styles that take Donni from a loungewear space to a ready-to-wear loungewear possibility.
Colored baby tees, neutral bike shorts, stylish cropped vests, pleated shorts and trousers, nylon pullovers and so many more additions to the collection are waiting for you to radiate in comfort and style wherever you may be.
Wasko believes it is vital for customers to be able to touch, feel and try-on the SS22 Collection, so that they can accurately assess the fit and design of all the pieces in the collection.
As a brand that puts utmost focus on fabric and comfort, a physical retail space changes the game for Donni and its loyal customers.
Beginning in 2009, Wasko started out creating comfort scarves to cope with the passing of her father, Donald. People’s praise for the scarves transformed Wasko’s hobby into a full clothing and accessory collection named Donni, formed in memory of Wasko’s father.
Now Wasko and all those involved in the making of Donni are committed to contributing consciously as much as they can to L.A. and the broader community.