Facundo Art of Rum

| August 14, 2015 | Parties

Los Angeles’s most prominent tastemakers and influencers gathered at the SLS Beverly Hills for an elegant evening of exploration and discovery in celebration of the Art of Rum.

As guests arrived, they were greeted with customized FACUNDO Rum bars, uniquely designed to accent each of the four variants in the FACUNDO Rum Collection. Beginning with FACUNDO NEO, attendees were led through the specific notes and profiles of each expression, FACUNDO EXIMO, FACUNDO EXQUISITO, ending with FACUNDO PARAISO. Additionally, The EXIMO Tribute, NEO Negroni, and NEO Old Fashioned were among the custom cocktails available to guests at the bar.

An array of sumptuous passed hors d’oeuvres were also offered from The Bazaar by José Andrés, along with a beautiful Spanish-style charcuterie display – all of which were perfectly paired with the specific expressions.

Brand Master David Cid, along with other FACUNDO Specialists, roamed throughout the crowd, engaging guests in conversation, telling the story of these exquisite rums and how they are a true embodiment of the Collection and of the artistry that it represents. As the evening unfolded, guests were also encouraged to visit the cigar roller to enjoy a hand-rolled cigar.

Photography by Alison Buck


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