October 21, 2019
October 16, 2019
Size inclusivity isn’t a trend, it’s a revolution.
Stretch sequins dolman dress, $2,550, by Sally LaPointe
In the last several years, the tide has begun to turn toward a fashion industry more reflective of the actual population. 11 Honoré, the e-commerce platform started by former marketing executive Patrick Herning, is here to help fill the void. “We set out to create a company that was offering differentiated product unavailable anywhere in the world,” he says of launching in 2017. “What was most important to me was leading a conversation versus following one. And being a platform where this marginalized customer felt included with a seat at the fashion table was equally important.” 11 Honoré launched with 15 brands (Zac Posen, Monique Lhuillier, Brandon Maxwell and Christian Siriano among them) and now stocks 80. “Of course, there was resistance at first,” says Herning. “But our growth demonstrates that the industry is moving in the right direction.”
Ellis cascade cape top, $1,395, by Prabal Gurung
While 90 percent of the designers currently on 11 Honoré entered the market as a result of now having a place to sell, some have long made size inclusivity a part of their business, including Prabal Gurung, which has offered sizes 00 to 22 since launching in 2009. “The fashion industry is slow to embrace change and differences,” Gurung explains. “I’m excited to see women like Ashley Graham, Marquita Pring and Candice Huffine gracing our runways and businesses like 11 Honoré receiving support and rapid growth. This is the kind of world I want to live in.”
From top: chiffon peasant blouse, $1,195, and satin Icon track pant, $1,095, both by Juan Carlos Obando; Swiss voile anorak with side tie, $990, by Adam Lippes.
Adam Lippes was also an innovator in the space, offering sizing on a custom basis in his first year of business. “It was important to me that my brand was accessible to all women and that they feel good in the clothes they’re wearing,” he says. Gurung seconds this notion. “Our brand is founded on the ideals of inclusion, of celebrating and highlighting diversity, and of giving representation to those who may not fit into a narrowly designated status quo,” he says. “[We need] to speak to this woman—to see her, hear her and stand with her.”
Printed silk crepe T-shirt, $650, and printed poplin tie-waist wide-leg culotte, $890, both by Adam Lippes. All at 11honore.com.
Photography by: 11 honoré