"She is known for her cool, colorful, creative, expressive, confident, inclusive, and diverse talent. Florence is authentic, true to herself and natural, at the same time as she is truly unique and has the ability to transform herself, showing many multifaceted ways of being her. This is the very core of the Valentino Beauty philosophy, which makes Florence an ideal ambassador," the brand said in a press release.
"@valentino.beauty and I joined forces and I couldn't be prouder. Embracing the bold and embracing the bright, here’s our exciting and colourful campaign," Pugh wrote on instagram.