Traveling all the way across the Atlantic ocean from Italy, Forte Forte has finally made it to Los Angeles’ sunny west coast. The upscale. colorful clothing store is celebrating its debut in the United States with its first storefront opening at on Melrose Place.
Forte Forte is a boutique that prides itself on creating designs that embody emotions and have a perfect balance of modern and timelessness. This unique take on the design process is the defining trait that makes the store stand out and become a special place for fans. Since starting in 2002, co-owners Giada and Paolo Forte have relentlessly worked to bridge the gap between their clothes and their customers by delivering a range of sensations to wearers. With their background working at their family's knitwear factory as children, the siblings knew how to accomplish their goals for the future.
After studying knitwear design at the University of Nottingham, Giada was deemed the design mastermind, while Paolo is more of a businessman after studying economics. First starting as a hand-finished t-shirt company, Forte Forte’s growth has been slow and organic, just how the siblings wanted it, truly authentic. Now, when shopping from the flourishing brand, you do not only buy the stunning pieces, but you also buy the rich Italian history and love that is sewn into every design.
Forte Forte’s storefront in Los Angeles is just as unique as the brand’s ideologies. In a building built in the 1930s, the boutique continues growing its deep history. It was of the utmost importance to the owners for their newest location to still pay homage to Italy through its materials and finishes, and it does exactly that.
When customers walk through the heavy wood doors, they are instantly hit with beautiful contradicting design elements. The juxtaposition throughout the store adds to the simple yet emotional aesthetic which is embodied in Forte Forte’s lines. The boutique is breathtaking! From its clothing all the way to the ambiance, you will truly leave with a warmth in your chest from the love and dedication that has been poured into everything that Forte Forte does.
Forte Forte is located at 8424 Melrose Place 90069.