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FoundRae Opens First West Coast Storefront on Melrose
By: Laura Eckstein JonesBy: Laura Eckstein Jones|October 9, 2024|Style & Beauty, Style & Beauty, Style, Style & Beauty Feature, style and beauty, Apple News,
FoundRae, the heirloom-quality jewelry brand inspired by symbolic tenents for resilience, protection and more, has opened its first West Coast outpost on Melrose Place.
FoundRae Vivacity, Internal Compass, Forever & Always a Pair and Baguette Heart gemstone medium mixed belcher story necklace, foundrae.com; PHOTO COURTESY OF FOUNDRAE
FoundRae, the heirloom-quality jewelry brand inspired by symbolic tenents for resilience, protection and more, has opened its first West Coast outpost on Melrose Place. From chunky gold chains to delicate rings and statement-making medallions and charms, each handmade talisman tells the story of the wearer. “Symbols are part of our common, unconscious language,” says founder and creative director Beth Hutchens, who spends years formulating and distilling ideas down to their essence. “By keeping the symbols in front of you, you can activate them in your life,”