Few things are quintessentially American as a pair of jeans. Perhaps the legacy of the 1960s or the great impact of the music, fashion and culture that has and continues to permeate from Los Angeles’ infamous Sunset Strip.
It’s all part of why Fred Segal’s relaunch of The Original Jean Bar is so exciting.
Now a permanent store fixture, The Original Jean Bar calls back to the iconic lifestyle brand’s roots and builds upon its history with a reimagined approach for the modern customer. The highly-curated assortment of denim choices highlights cult-loved brands and favorite designers alike, including Good American, Frame, Knorts, EB Denim, Ganni, Pale, Re/Done and Still Here, among others.
In addition to offering men’s and women’s style, the Jean Bar prioritizes brands that have sustainable options and size-inclusive styles.
When Fred Segal first opened his jean bar in 1965, a new wave of designer-denim mania permeated the fashion and was replicated by retailers around the world. It even caught the eye of music legends, racking up The Beatles, Elvis Presley and Diana Ross as notable customers.
Now an online and in-store experience, the Jean Bar is now open at the Sunset Boulevard flagship location and will be making its way to other stores in the future. In fact, by 2023, Fred Segal plans to have up to six 900-square-foot stand-alone locations and, eventually, locations in every major city across the United States.
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“Fred Segal, the man and the brand, have always been ahead of the curve when it comes to setting trends. From day one, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that transcended decades and the denim bar was the beginning of that,” said Jeff Lotman, Fred Segal CEO and owner. “My first experience with the brand was as a customer visiting the denim bar in the 80’s. It was the place to see and to be seen - it was like nothing I’d ever seen before. We wanted to bring back that sense of magic and nostalgia but in an entirely new and fresh way that speaks to what our customers want now.”
The infamous Los Angeles outpost celebrated the relaunch on March 24 at the flagship store for a night of drinks, food, music and, of course, denim. Libations and sandwiches came courtesy from 818 Tequila and Uncle Paulie’s Deli, respectively.
Fred Segal also recently partnered with legendary heritage brand Mitchell & Ness for a limited-edition capsule collection. Commemorating the city’s sports legacy, the drop (which has two more to follow in the coming months) features retro-inspired apparel and accessories, such as baseball-inspired jerseys and joggers, basketball shorts and track-inspired graphic tees and hats.
Fred Segal is located at 8500 Sunset Blvd. 90069.
Photography by: Has Alexandra; Carlos Eric Lopez Portrait Studio