G/FORE's knockout pink interiors. Photo courtesy of brand
Luxury lifestyle and golf brand G/FORE returned to its West Coast roots in style. Opening its first-ever Los Angeles storefront this past November, the punchy, pink-hued space brings a sporty shopping experience to Beverly Hills’ lineup of haute-couture heavyweights.
Originally founded in Los Angeles, G/FORE fits right in with the city’s shopping scene. Known for its bold, statement-making golf apparel, the brand makes an even bigger impression on N. Canon Drive.
Playful design touches at G/FORE. Photo courtesy of brand
Inside, the two-story space is flushed in G/FORE’s signature knockout pink, with notes of playful intrigue thanks to pastel-colored telephones and cheeky imagery—furthering its statement as a contemporary fashion brand. Apparel-wise, the shopping experience is spread out with chic displays of golf shoes and bags, accessories, and women’s and men’s performance apparel divided by color.
To celebrate the opening, L.A.-based A-listers and golf enthusiasts packed the space this April for a posh cocktail party. Servers passed trays of bite-sized semifreddos and steak toasts while glasses of Champagne and pink lemonade cocktails—garnished with G/FORE-branded stir sticks—kept guests refreshed. Magician Austin Janik was in attendance, captivating the crowd with his cunning sleight of hand.
Magician Austin Janik caught guests’ attention. Photo courtesy of brand
Outside, invitees could fuel up with custom lattes and matcha from Scotland’s own G/DRIP coffee, which catered to the Alfred Dunhill Links Championship in October. A 3-D print machine effortlessly placed the brand’s logo on top of each drink—with cups reading “No.1 Cares What You Shot.”
On the way out, guests received custom hats with catchy slogans to take home, the perfect piece to commemorate the brand’s youthful aesthetic.
G/FORE Supply Beverly Hills is located at 401 N. Canon Drive, Beverly Hills and is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 5 p.m.
Photography by: Courtesy of Brand
