The former Palihouse space is being transformed into Soho House’s newest L.A. outpost, Holloway House RENDERINGS COURTESY OF SOHO HOUSE
ROOM TO GROW
Continuing its expansion in L.A. and beyond, Soho House introduces its latest outpost: Holloway House.
The courtyard bar RENDERINGS COURTESY OF SOHO HOUSE
As one of L.A.’s OG private clubs—for this day and age, at least—Soho House set the bar for what a members-based club should be. Since the Sunset Boulevard location opened in 2010, Malibu and DTLA branches sprouted, and now, Holloway House is set to flourish this spring. Located in the former Palihouse space—a hop, skip and a jump from the WeHo house and Soho Works—the new spot will offer a respite from the area’s hustle and bustle. Consisting of 34 hotel rooms, a cellarstyle club level with a restaurant and lounge seating spilling out to a courtyard bar, and a rooftop with sweeping city views, Holloway House is planning a robust program of performances, panel discussions, Sunday feasts and more, all in a setting inspired by the Southern California landscape. “Inspiration was also drawn from the art movement in the 1950s and 1960s when artists from Ed Ruscha, David Hockney, Robert Erwin and others found an unlikely home in the city, drawn by both the inspiring landscape and the dichotomies of the city,” notes chief membership officer Samantha Stone. And that’s not all: The London-based brand has plans to open houses in Mexico City and Cabo, a ranch in California and a desert house in Palm Springs in the near future. “We want our members to think of Soho House as their home away from home wherever they are in the world,” says Stone, “which means also need to continue to create great spaces for them.” sohohouse.com
Inside, a sophisticated mix of patterns and textures abound. RENDERINGS COURTESY OF SOHO HOUSE