Los Angeles-based jewelry brand IceLink celebrated the opening of their second physical retail store in North Hollywood and we can’t be any more excited for them! The vibrant neighborhood perfectly suits the brand and their unique pieces. The up-and-coming location is home to the Valley enclave's Arts District and allows IceLink to connect and interact with a new group of customers.
IceLink was first started by a father and his daughter, Andy and Suzy Sogoyan. They offer luxury gold jewelry, signature six-time-zone watches, heritage diamond pieces and pendant letter necklaces featuring the Armenian alphabet. When shopping at IceLink, you won’t just get a timeless, unique and high-quality piece of jewelry, but you will also get a warm and welcoming feeling from the staff. They pride themselves on ensuring that every in-store purchase experience is welcoming and caring because they believe in the importance of having a relationship with their customers.
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Their exciting new shop was designed by Nareh Hovespian of Emerald Rouge design studio and is just as luxurious as their jewelry. Throughout the 1,750 square-foot storefront, there is a sleek and modern feel, from the white marble tile flooring to the display cases with seating. The shop was designed to ensure every customer gets to have a one-on-one conversation with a team member and that everyone finds a perfect piece of jewelry for any occasion.
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What's more, the studio lighting in the store is convenient because you can see what your jewelry will actually look like in the daytime. Trust me, you definitely won’t be disappointed by the way every piece shines. The most grand addition that they made to the space is the private suite for their VIP customers, which allows for ease of shopping and a unique experience.
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If you miss shopping for your jewelry in person and forming relationships with your jewelers, you should check out IceLink’s store at 6140 Laurel Canyon Blvd in North Hollywood. You won’t be disappointed by your experience at IceLink due to their dedication to making every customer feel like family and to making the best timeless pieces.
Photography by: Courtesy IceLink
