After spending years helping companies manage their vendor relationships, local entrepreneur Jeff Brodsly founded 100GROUP (100group.com), a luxury business services concierge.
Why was Southern California where you chose to plant your business roots? I grew up in Moorpark, a suburb between L.A. and Santa Barbara, in Ventura County. After college, I chose to move back to the area as it’s a wonderful place to raise a family. With my core business being heavy in the financial technology sector, geography did not play a huge role. It was more [about] making a large community impact [and] honoring good businesses in the local market.
When did you first become interested in business services? After the real estate crash of 2007 to 2008, I got involved as a local sales rep with a credit card processing company. I learned there is real value in true white-glove customer support.
What did you learn through your last venture that you wanted to apply at a new company? I learned there was an even bigger gap between a business owner and vendor than I ever imagined. After helping thousands of small to Fortune 500 companies with their credit card processing services, I recognized there was so much more I could offer. I was fortunate to have built a very respectable national brand at Chosen Payments, managing over 130 staffers, serving over 10,000 businesses nationwide and partnering with several household names. Yet in 2018, I sold most of my company.
What made you want to found 100GROUP? As I got close with many business owners, I kept realizing a common theme: There was no luxury treatment in the business-to-business world. 100GROUP is the first business service concierge in which a business owner can feel the same way a black card owner feels when they call Amex Centurion concierge services. Business owners must have B2B relationships for key products and services. Any business that accepts credit cards, [uses] software or technology to manage the business, [or] has business insurance or business phones is a potential client whom we will save time and money while treating like family.
Who are some of your clients? We work with clients from some of the largest sporting names to government, auto dealers, high-end jewelers, restaurants and more. Some of the finest hotels in the world use our services, [as do] luxurious transportation companies. We have offices nationwide, however, I keep our corporate office in California.
What other projects are you involved in? There’s an amazing old town street in Moorpark, named High Street. I have a few [commercial real estate] projects on this street with the goal of being a part of this historic area’s revitalization and making it into a mini 3rd Street Promenade [or] Old Town Pasadena. I also am an owner of Stout Burgers & Beers—with locations in Hollywood, Studio City, Santa Monica, Palm Springs and, soon, Ventura—and The Firm in DTLA, an old-school scotch bar with a very private feel. The Firm opens soon on the bottom floor of the famous Westin Bonaventure Hotel. We have partnered with The Macallan to become one of their few ‘Spiritual Homes’ and will be serving some of the finest spirits. In Moorpark, I’m very involved in the local chamber of commerce, Boys & Girls Club, school district and more. I organize charity events to help families and children in need, and I have a personal grant and ‘no student left behind’ program. It’s about feeling good and making a difference for my family and the community.