Kith recently opened a second L.A. location in Beverly Hills PHOTO COURTESY OF KITH
Known for its limited edition luxury streetwear, Kith has been charming discerning shoppers since 2011. Founded by Ronnie Fieg—who grew up working at David Z., his uncle’s NYC-based footwear chain—Kith started as one store in Manhattan and now boasts 10-plus locations worldwide in cities including Paris, Miami Beach, Tokyo, West Hollywood and now, Beverly Hills.
“We felt it was time to create a second footprint in Los Angeles and speak directly to the shopper who demands the pedigree of the retail experience native to Rodeo Drive,” says Fieg of his decision to open a second L.A. location.
Blended ice cream-and-cereal creations are available inside at Kith Treats PHOTO COURTESY OF KITH
Situated at the Two Rodeo complex among brands like Richard Mille and Audemars Piguet, the new Kith boutique certainly looks the part, despite the everpresent long lines to get inside. “The locale was definitely a source of inspiration, from the stone arches to the Travertine Bianco limestone entryway and sprawling glass window display,” says Fieg. “It was important to us to show up in a way that’s true to our unique visual identity but also pays homage to the surrounding neighborhood.”
Beyond limited edition footwear; Kith label pieces for men, women and children; and clothing and accessories from a multitude of brands, the Beverly Hills location will also house Kith Treats, where blended ice cream-and-cereal desserts are on offer. “Opening a cereal bar was an idea I had and a dream I held onto from when I was a kid,” Fieg explains. “In Beverly Hills, we introduced The Mama’s Boy by Zack Bia, which features new-to-menu ingredients like gummy bears and Kinder Bueno White. The treat is exclusive to our Los Angeles community.”
The store was designed with its ritzy locale in mind. PHOTO COURTESY OF KITH
As for Fieg’s favorite order? “The Wifey is a fan favorite across the board, which was developed by my wife, and features an imported Israeli hazelnut cream cereal called Kariot,” he shares. “In our Paris shop, there’s an off-menu version of it called The Golden Wifey that was created by our customers and sells through word of mouth. You’ll have to visit us in France to try that one.” kith.com
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