At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Launch of BlackBerry Z10

| March 22, 2013 | Parties

BlackBerry hosted an exclusive event to celebrate the launch of their highly anticipated Z10 Smartphone at Cecconi's West Hollywood. Longtime BlackBerry fans Josh Duhamel, Rachel Bilson, Christina Ricci and Chloƫ Moretz dazzled on the red carpet as they gushed about their excitement for BlackBerry's newest device. Other supporters included funny-men Tim Allen and Craig Robinson along with Robert Buckley, Rosie Huntington-Whiteley, and Canadian duo Tegan and Sara.

Upon arrival each guest received a new BlackBerry Z10 and was immediately immersed into the new world of BlackBerry. It was a feast for the senses as celebs and guests alike navigated through multiple experiential environments. Chloƫ Moretz, star of the upcoming sequel to the superhero action comedy, Kick-Ass, snapped photos of friends and played with the Z10's new TimeShift feature, while "Eastbound & Down" cohorts Craig Robinson and Elizabeth De Razzo blasted each other on the BBM moving projection wall. Nearby, Josh Duhamel reunited with his Transformers 2 costar, Rosie Huntington-Whiteley, and Christina Ricci and Rachel Bilson received private Z10 demonstrations from BlackBerry's CMO, Frank Boulben.

Tegan and Sara wowed the crowd with a surprise performance, commanding the attention of the 400 plus guests with acoustic versions of their hits songs and a sneak peek of their new album.



Tags:

Photography by: