Jewelry designer Logan Hollowell, loved by the likes of Rihanna, Meghan Markle and Jessica Alba, has had an exciting year. After debuting her first bridal and masculine offerings, the Los Angeles-based artist opened up a new showroom in Santa Monica called the Goddess Den. Just after it’s opening, Hollowell opened up to Angeleno all about her jewelry, the Goddess Den and commitment to her community.
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Let’s start by just talking about your jewelry, which is not only absolutely stunning, but uses ethically-sourced gemstones from around the world. Can you tell us about the importance of ethically-sourced gemstones and why you made it a requirement for your jewelry?
Every piece in my collection is hand-made with intention — from ideation to creation, I like to take each step slowly, because that’s how true magic is made. When you design with purpose, you have to consider the energy you put into your work. From the very beginning of my brand, I committed to infusing positivity and abundance into the alchemy of each piece. This has to be done by each person that touches it along the way, which is why we only partner with suppliers who are aligned with our standard of ethics and responsibility to the planet. All our pieces are made from 100% recycled 14k or 18k gold. Our gemstones and diamonds are ethically-sourced, meaning that fair humanitarian mining practices, wages, and conditions were ensured when sourcing for the raw materials. All our suppliers are members of the Responsible Jewelry Council.
Your collections also encompass ancient wisdom, magic and inspiration from the universe. Can you tell us how jewelry, specifically your pieces, can have a spiritual impact on its wearer?
It all begins with the intention behind the piece. It starts in the mind, and while conceptualizing and designing, I imagine how one would feel while wearing the piece. Alone, gold represents purification. The alchemical process of creating jewelry from gold is something that I believe to be sacred. It mirrors the process of human transformation towards attaining a higher state of consciousness and access to our true self. Every piece of jewelry has an energy, and it’s level of vibration is felt by its wearer and those who come in contact with it. Our customers infuse their own connection with the piece so that it’s worn as a reminder of their own personal intention. For some that might be strength, protection, guidance, healing, love, etc.
Why is jewelry your medium to change the energy and positivity in peoples’ lives?
I started making jewelry to change my own life — and eventually it did. I created my very first piece, Big Dipper Diamond Earring, as a reminder of freedom. Wearing this daily reminder soon led me to find it. Each piece in my collection is an opportunity — to celebrate a beginning, remember the past, capture a feeling or inspire the future. It’s anything you want it to be. Let your jewelry be an opportunity to tell your unique story to allow you to remember who you truly are, to celebrate your own divinity and to elevate your consciousness, to believe that you are the designer of the life you have the power to create.
You just opened your new showroom, AKA “The Goddess Den.” What was it like collaborating with The House of Porter to ensure the space truly transports visitors to a realm where their magic is activated?
It was a very collaborative experience and I am grateful to have worked with them to create this space that is a manifestation of my vision. From the beginning we discussed ways to combine a formal fine jewelry showroom with an intimate living room setting, finally landing on what you see today. Each detail was chosen to be both luxe for the customer and functional for our team.
We wanted each detail to be intentional, so you’ll notice special bespoke touches such as our custom cabinetry and artisan display cases.
What makes it a unique, special showroom? I’m curious how the space connects with your commitment to providing an intimate space for customers that also radiates an air of optimism.
I believe the showroom is only special because of the magic inside of it. My team, our energy and each piece of jewelry make this space stand out from the rest. We truly want each person that walks through our doors to feel special and to find an instant heirloom that empowers them to manifest their intentions or helps them tell a unique story.
You also have plans to engage the local community through events that prioritize mental health and wellness. Why was this something you wanted to tackle? And can you explain how it ultimately ties to your brand’s overall mission?
I want to help take care of my community because my community takes care of me. If we want to receive love, we must give it. If we want to receive compassion and care, we need to give it for it to be reciprocated. I am here for a much bigger mission than creating pretty and shiny jewelry. I show up for my purpose and passion because of the “why,” because I want to make people feel better, more themselves, more connected, more alive. I want to inspire my community to believe in magic, to open their hearts and minds to their limitless potential. I want my community to feel lighter, brighter and motivated to create their dream destiny.
Logan Hollowell Jewelry’s Goddess Den is at 1205 Montana Ave. 90403
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