The heart of Hollywood boasts nightlife hotspots like Tao, Beauty & Essex and The Highlight Room— sparkling gems along the city’s rolling pavement, just off the corner of Selma Avenue and Cahuenga Boulevard. But for the month of September, this corner of Hollywood just got a bit greener.
Tucked along the brick and mortar outposts is the Louis Vuitton Savoir-Faire experience running Sept. 9 to 25 at the transformed Goya Studios. Beyond a towering black gate flanked by even greater shrubs, visitors teleport into the Louis Vuitton universe, entering a lush oasis away from city buzz.
The luxury French house’s pop-up is a shoppable, by-appointment experience for Anglenos (and the city’s gracious guests) looking to indulge in the lineup of exclusive products and celebrate its history. The carefully curated selection features Louis Vuitton’s iconic hard-sided trunks, exotic handbags, Objet Nomades and special lifestyle accessories— everything from a pastel-accented skateboard to a polished foosball table. To walk through the space is to immerse oneself in Louis Vuitton’s craftsmanship, heritage and commitment to design innovation. Opening night of the Savior-Faire began with an exclusive cocktail event on Sept. 8. Among the guests was L.A. artist Alex Israel, whose own work was on display.
It’s almost hard to remember that the activation is ultimately a space for shopping and not solely a museum in which to appreciate fashion history and achievement. Guests enter a rolling front garden with patio seating fit for palatial grounds. A bubbling fountain stands in one corner, while the cobble-stoned walkway brings guests to the three themed stages.
To go left from the path is to enter an homage to a historic Louis Vuitton workshop encompassing its classic and individualized hard-sided trunks, such as the customized NBA trunk or the one that actually opens up to a billiards set. The room also features other LV lifestyle goods, including a tea set, sunglasses, poker chips, martini shakers (with straws!) and a set of champagne flutes with a complementary bucket.
At the end of the path, a set of white doors opens up to a Paris apartment inspired by Hollywood’s black and white film era. Smelling of buttery croissants, soft French music wafts over the displays of glimmering fine jewelry and red carpet-ready gowns. Plush seating and gowns worn by A-listers like Regina King and Nicole Kidman sparkle under the pair of crystal chandeliers.
The third stage whisks guests to a soothing tropical seaside that changes with the time of day. In the center, sculptured sand and a lifeguard tower sit in the foreground of a digitized ocean with the sounds of waves crashing in. The display is surrounded by the Objet Nomades designed by Damien Langlois-Meurinne and Tokujin Yoshioka, debuting for the first time in the Americas. The outskirts of the stage also highlight the furniture pieces, in addition to a display of handbags. It’s all a genuine tribute to founder Monsieur Louis Vuitton.
Photography by: Brad Dickson; BFA; Louis Vuitton.