Since its launch in 2017, Madhappy’s optimistic aesthetic and inclusive approach to fashion has attracted devoted followers nationwide. Now Madhappy fans can experience the brand in person with the opening of its first flagship location in Los Angeles.
The 2,800-square-foot space in the heart of West Hollywood showcases Madhappy’s refined style and community-driven mission. Developed in collaboration with creative studio PlayLab, Inc., the brick-and-mortar location includes unique features like an embedded conversation pit and a large open-air courtyard. There’s also a multimedia local optimist space that will feature rotating audiovisual installations from different artists, starting with Edmonton-based electronic musician Khotin.
Food and drink will be an integral part of the Madhappy shopping experience through Pantry, a café situated right in the store. The menu incorporates local and global partners like Hotel Drugs, Courage Bagels, Gjusta, Jon & Vinny’s, Beverly Hills Juice and AWAN. Customers can enjoy coffee drinks, fresh pastries, juices, ice cream, and more while browsing the collections.
The product selection encompasses new Madhappy collections and collaborations like the recent UGG capsule. There are even special edition pieces only available at the West Hollywood flagship, including custom bags by Pacific Tote Company and a bespoke Madhappy incense created with Kuumba International.
For Madhappy’s co-founders, the Los Angeles flagship represents the next evolution of their brand vision. As co-founder Peiman Raf said, “From the beginning, physical retail has been essential to Madhappy and its success. We’ve always viewed our shops as spaces that go beyond something purely transactional – we want them to allow our community to engage with Madhappy beyond what’s possible digitally. We’re so thrilled to finally welcome people into our first flagship where the brand originally began.”
Co-founder Mason Spector echoed the importance of bringing Madhappy’s community together in real life: “We’ve opened over twenty seasonal shops across the country so far in a range of locations, from Aspen to Miami to Soho to East Hampton, and each has come with its own set of challenges and opportunities. It’s been amazing to take our time with this, our first flagship, to really obsess over every detail in collaboration with PlayLab.”
For Noah Raf, the flagship represents the collaborative spirit at the heart of Madhappy: “Madhappy West Hollywood brings together such a vast group of collaborators who have seen through every detail. This spans from the highest level with a collective like PlayLab, to collaborators from all over the world including New Tendency, Waka Waka and others. The space is an amazing representation of the future of Madhappy, and the ambition we have to continue creating pinnacle product and retail experiences.”
See more inside below.
Madhappy West Hollywood is located at 8906 Melrose Ave 90069.
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Photography by: Sean Davidson
