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Native Son

BY Sari Anne Tuschman | March 29, 2019 | Feature Features National

Local Jeff Abrams has elevated the basics game with his global clothing brand, Rails.
Jeff Abrams

When L.A.-born Jeff Abrams launched Rails in 2008, it instantly became known for its buttery women’s button-downs. “When I first started making shirts, almost all of the button-downs in the market were a stiff cotton,” says Abrams, 38, whose designs have been seen on everyone from Gisele Bündchen to Beyoncé. “I wanted to bring a luxe cashmerelike feel into the classic shirting category; it became the cornerstone of the brand.” Today, the global, multimillion dollar company offers full collections for women, men and children (Little Rails) sold in more than 50 countries, and this year, it plans to open a flagship in L.A. Says Abrams, “There’s an effortless sense of living here that I’ve sought to infuse into the brand’s aesthetic.” Here, Abrams shares some of his top hometown spots.

Felix (Venice) is my new favorite Westside Italian spot. You can’t go wrong with their classic cacio e pepe and a visit to some great shops on Abbot Kinney.”

American Rag Cie (La Brea) is one of the best stores to combine vintage and new. You always walk out with something special.”

“The understated General Store (Venice) has a minimalist aesthetic and endless decor inspiration.”

“Previously an auto repair shop, Salazar (Frogtown) has been transformed into a retreat for alfresco dining and amazing tacos.”

“When I need to find some Zen, I head to White Heat Yoga (North Hollywood), a boutique yoga studio close to my home in Studio City.”

Photography Courtesy Of: