Netflix At The Grove To Bring 'Stranger Things,' 'Squid Game,' More To Life Through Immersive Shopping Experience

Start the holiday season right on Oct. 13 with Netflix’s first ever multi-title, immersive The Grove.

The Grove is set to open a 10,000-square-foot shopping center featuring some of Netflix’s most popular shows to engage and celebrate with fans. You can expect to step into a world of Stranger Things, Squid Game, Bridgerton, plus more!

Fans will immerse themselves in the Netflix world through social media-friendly, colorful photo-ready vignettes featuring life-size versions of notable Netflix characters, including Vecna from Stranger Things, the iconic Young-Hee doll from Squid Game, Queen Charlotte’s throne and more.

Greg Lombardo, head of live experiences at Netflix said, “Celebrating our fans and giving them the opportunity to put themselves in the world of the stories they love is at the heart of what we do, and we’re thrilled to bring this experience to life at The Grove”.

At the pop-up, fans will then be able to pick out their favorite show’s collectables and goods to take home with them afterward.

Shoppers will also be able to purchase limited edition, sought-after items from popular Netflix titles. Highlights include the Hellfire Club raglan shirt, the Palace Arcade hoodie; the soon-to-be-released Inside Bridgerton book from series creator Shonda Rhimes and an assortment of Funko collectible figures from Squid Game and Stranger Things will be available.

Beloved children’s properties from Netflix will also come to life. Expect iconic dollhouse, new apparel line and Gabby Girl Doll from Gabby’s Dollhouse and kids activity books from the beloved Ada Twist, Scientist and Cocomelon will also be available.

When the holidays are in full swing, additional Netflix releases will make their way into the immersive Netflix world with an expansion in December. Titles featured will include Guillermo del Toro’s Pinocchio, Slumberland, Enola Holmes, The School for Good and Evil, Matilda and Emily in Paris.

The brand new slate of holiday programming— including Falling for Christmas, Christmas with You, The Noel Diary and The Great British Baking Show: Holidays and more— will be featured as well.

Admission is free to all guests throughout the holiday season and will remain open until Jan. 6, 2023.

Netflix at The Grove is located at 189 The Grove Dr 90036.

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