“Los Angeles is a national leader in creating healthy living and wellness trends—and it’s so important for these trends to be rooted in the best available science,” says Dr. Robin Berzin, founder and CEO of Parsley Health (parsleyhealth.com), which recently opened a new location in West Hollywood. Combining traditional medicine with wellness, nutrition and cutting-edge testing, the membership-based personalized medicine service includes up to five visits each with a doctor and a health coach per year, telemedicine and more, all for $150 a month. “Traditional health care settings are sterile, stark and cold,” says Berzin. “We’re turning that paradigm on its head, creating a space... that is beautiful, comfortable and healing.”