This weekend, Prada Beauty is celebrating a big milestone.
Back in March, the luxury beauty brand debuted its first-ever mascara (with a little help from Sabrina Carpenter), introducing to the world the tech-augmented product.
Featuring a 180-degree lift and grip brush with nylon fiber bristles, Pradascope Mascara separates, defines and lifts each lash from root to tip. It even works to nourish nourish while enhancing your lashes; the formula is enriched with nourishing hyaluronic acid.
Furthermore, its debut allows Prada Beauty fans to create a seamless brand look alongside newer products like the Prada Lines Durable Gliding Eye Pencils and Prada Dimensions Holo Nude Eyeshadow Palettes.
With Los Angeles invigorated by spring, Prada Beauty has tapped into this creative, blooming spirit with an immersive experience.
From April 11 to 13, Prada Beauty will present Pradascope Gallery in Beverly Hills.
“We designed the Pradascope Pop-Up as a curated space where art, technology and beauty converge,” said Juliette Ferret, general manager of YSL, Prada, Miu Miu US. “It invites our community to experience Prada Beauty through a new lens; immersive, architectural, and driven by the innovation behind Pradascope Mascara.”
Just around the corner from the Prada Rodeo Drive boutique, Pradascope Gallery will usher visitors into the dimensional world of its namesake mascara. Angelenos will get to explore a Re-Nylon-inspired interactive installation, have fun with tech-driven photo moments and enjoy a makeup touch-up at the Lash Bar.
Its hours of operation will be noon to 7 p.m. each day.
Pradascope Beverly Hills is located at 238 N Canon Dr 90210.
See also: The Ultimate Guide To Beverly Hills
Photography by: Prada Beuaty
