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Run, Lift and Repeat

BY Carita Rizzo | December 14, 2017 | Feature Features

Barry's Bootcamp CEO Joey Gonzalez reflects on the brand's 20 years of success.

IT MAY SURPRISE many to hear that within the two decades of the boutique fitness phenomenon, Barry’s Bootcamp’s experience has, for the most part, remained unchanged. “Barry Jay came up with this workout 20 years ago, and decade after decade, scientific results have continued to prove that it’s the most effective and efficient way to get results,” explains CEO Joey Gonzalez, who will lead the charge in celebrating the brand’s 20th anniversary this January. “I call Jay the ‘Mad Scientist.’ He was way ahead of his time, not only in terms of the concept around boutique fitness, but also with the actual workout itself.”

Gonzalez started his journey with Barry’s as a client almost 15 years ago. “There was this palpable, vibrant, energizing experience you’d have every time you’d go,” he says. “As a student, I was at a crossroads in my life careerwise and fell in love with Barry’s.” A year after becoming hooked on the no-nonsense workout, Gonzalez joined the company as a trainer. “After two years of working with the founders, I very clearly knew that my future would be trying to help scale and provide this business to as many people around the world as possible,” he says.

For the past decade, that’s exactly what Gonzalez has been doing—taking over after Jay stepped down from the management side of the company. Barry’s Bootcamp recently expanded to Stockholm, Milan and Toronto, in addition to already having studios in the U.K., United Arab Emirates and Norway, and Gonzalez sees no end to his commitment to the brand. “In regard to my work and personal life, there are no boundaries for me. It runs through my veins,” he says, adding that he still teaches a weekly class at the Hollywood studio to keep his finger on the pulse. “Eventually, I might need to run at slower sprints or lift lighter weights, but as far as my commitment to the company, the brand and its future, I’m 100 percent invested.”

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