PHOTO BY CHLOE MOORE PHOTOGRAPHY
After spending several years building brands in the wine and beauty industries, Casey Georgeson launched Saint Jane (saintjanebeauty.com), her CBD-based luxury skincare line, to great acclaim. Here, the Manhattan Beach-based innovator shares what inspired her leap to entrepreneurialism, the power of CBD and what’s next for her growing business.
How did your past career experience lead you to launching Saint Jane?
I’ve always been a storyteller... and passionate about brand building. Aft er many years of creating literally dozens of brands, I knew I wanted to create my own with clean, safe ingredients in mind. I was just waiting for that ‘aha moment.’ My introduction to CBD was that spark, and Saint Jane’s soulful, healing mission started to immediately take shape. It is the clearest idea for a brand I have ever had.
When and how did you come up with incorporating CBD into skincare?
It was during [my] first trip to the dispensary when I saw a list of all the things CBD was believed to help. It shook me to my core. Inflammation. Pain. Sleep. Anxiety. Gut health. I took note of inflammation because it’s at the root of most skincare issues—acne, rosacea, eczema, redness. We know that CBD’s superpower is to calm, and when applied topically, it will balance inflammation. At the time, no one was formulating with true skincare ingredients and thoughtfully pairing CBD with clean, active florals. I immediately saw the opportunity.
“All our formulas have a mission of skin wellness,” says Saint Jane founder Casey Georgeson. Clockwise from top left : Saint Jane Luxury Lip Shine; Bright Repair Eye Cream; Luxury Body Serum; Luxury Beauty Serum; and Hydrating Petal Cream. PHOTO COURTESY OF BRAND
How has your line evolved over time? I started the brand in 2019 and we had only one product, Luxury Beauty Serum. It is our holy grail—a golden elixir with luxury active florals used for centuries to reduce inflammation in the skin. Since 2019, we have launched seven other meticulously clean formulas blended with luxury active florals and a skin wellness mission.
What’s in store for Saint Jane in 2022? We’ve just launched Sacred Sleep Overnight Repair. It’s a luxurious night cream with .5% retinol; a bouquet of florals like lavender, violet and orchid to soothe and nourish; a fine line complex that is clinically proven to soften the look of fine lines and 1,000 mg of CBD and CBG, a combination that helps keep the skin balanced. And we’ve got more goodness for the skin launching in the coming months. It’s important to me that we continue to create best-in-class, results-driven formulas. Nature is an incredible resource for powerful and effective ingredients, and each of our new introductions will showcase the transformative power of florals.
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