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Shrankhla Holecek of Uma on Her Wellness Routine

By Laura Eckstein Jones | April 24, 2020 | People

Umas founder leans into traditional ayurvedic rituals and a natural, organic lifestyle to stay centered.


“I came almost full circle in recognizing the value of wellness practices I had known practically since birth,” says Shrankhla Holecek, who grew apart from her Indian heritage when she moved to the United States, first for business school, and eventually a high-pressure consulting job. The stress from work led her to reevaluate her life and, eventually, back to her roots. “That reintroduction not only evangelized [these practices] all the more, but also allowed me to approach them with a sense of moderation.” Holecek’s family in India has farmed and manufactured essential oils for generations, a legacy that inspired Uma, her wellness-focused ayurvedic skincare line. Made with the purest essential oils, the line consists of everything from glow-inducing face oils to navel therapy oils. “Between my face, hair and body, I’m practically bathed in essential oils every day,” says Holecek, who is working on the launch of The Ayurveda Experience box this spring. “I’m committed to using them for better health, for better sleep, for managing anxiety and even for cutting back on my caffeine intake.”


1. “Sleep is huge for wellness, skin and work productivity. When I build up big sleep deficits in the week, I try to pay them back on weekends by sleeping in. I find myself more alert and I can tell the difference in my skin tone and eye area pretty quickly. Also, I try to maintain decent sleep hygiene: clean face, feet rubbed with coconut oil (a little ayurvedic tip for people who get aggravated easily), fresh sheets every three to five days and a fresh pillowcase every two to three days.”


2.I love the ritual around using Uma’s wellness oils. It creates a powerful moment of reflection and centeredness in my day.” Beauty Boosting day face oil, $125,


3. “I love a Moon Juice latte, and especially love going to the L.A. store. I also take their Dusts with me when I travel.” The Full Moon sachets, $35, Melrose Place, Silver Lake and Venice, moonjuice.‌com


4. “With ayurveda, eating right to keep your dosha in balance goes beyond what’s clean and healthy. I’m pitta and need to stay away from excessively spicy or sour foods. Instead, I look to sweeter fruit like watermelon and pineapple, which up your skin-restoring water intake.”

Tags: wellness

Photography by: portrait by Carol Yoo; bed photo by Pexels; oil photo by Carol Yoo; juice photo courtesy of Moon Juice; watermelon photo by Tanalee Youngblood/Unsplash