“Hi LA - see you soon,” Charnas captioned the post. The image shows a mirror storefront along a seemingly mellow Los Angeles road. An exact address wasn’t included, but based on the Veronica Beard store in the background (scope in on the salmon-colored building), it appears Something Navy is finding a new home on Melrose Place. The infamous West Hollywood locale provides the new store with good company, such as Zimmermann, Chloe and Marc Jacobs, not to mention the weekly Sunday farmer’s market.
In a follow up post, Charnas gave a bit more insight. “Can’t wait to open our third @somethingnavy store in a few weeks with our fall collection,” she wrote.
Aside from its online store, Something Navy only has locations in New York’s West Village and Upper East Side neighborhoods. By finally coming to Los Angeles, Charnas’ brand will take hold in a city dedicated to an effortless, comfortable sense of style.
Something Navy first launched in 2009 and grew to become a collection that gives new meaning to wardrobe essentials. Back in 2017, Charnas designed her first fashion line for Nordstrom called Something Navy X Treasure & Bond. It reportedly brought in over $1 million within the first 24 hours. Growing from style blog origins to an independent brand, Something Navy introduced its independent fashion line in 2018 and then opened the New York boutiques last fall.
Charnas evidently listens when success comes knocking, even when busy with her personal life. She and her husband are parents to three daughters, one of which they welcomed just a couple of months ago in June. In what seems to be a sweet nod to her personal empire, Charnas’ youngest is named Navy Bea.
On its website, Something Navy explains that its clothes are “a celebration of personal style, thoughtfully designed for real women who want to add something elevated, something aspiration, and something classic to their everyday lives by embracing “Arielle’s aesthetic.”