Splendid Celebrates A New Store Opening At The Grove

LA-based lifestyle brand Splendid announces its new store opening at The Grove on June 17, 2011. The 1,600 square foot space represents the second Los Angeles-area Splendid boutique and offers consumers the opportunity to shop all of the line’s colorful, comfortable collections – Splendid, Splendid Mills, Splendid Mills JR, Splendid Girls and Splendid Littles – in an innovative, sun-filled environment as happy as the brand itself.

To celebrate the family-friendly brand’s introduction to The Grove, Splendid collaborates with Crafting Community to host a June 19th, 2011 event providing an oasis of crafting, creativity, and imagination for both kids and parents. Created by Karen Kimmel and Kid Concierge, Crafting Community events feature fun, interactive workshops focused on reusing and repurposing natural materials. Specially tailored for Splendid, many of the workshops center around the essence of the Splendid brand; all natural, ultra-soft, ultra-luxurious fabric.

Activities will include the Sew Splendid Cart, where families can design their own custom Splendid scarf by mixing and matching fabrics in the Splendid brand’s vibrant color palette to create their ideal accessory. Also offered will be Fun with Fabrics, a fabric and beading workshop where participants create one-of-a-kind necklaces, bracelets and key fobs by braiding, twisting and knotting Splendid fabric with colorful beads. Attendees also have the opportunity to recreate Splendid’s Crafting Community experience by purchasing “Fun With Fabrics” to-go kits that include all the ingredients necessary to construct DIY accessories at home. Five of these limited-edition to-go kits contain $250 shopping sprees at the Splendid store – even more incentive to snap one up.

To shop online or for additional information: visit splendid.com