Just in time to celebrate the start of Tyler, The Creator’s tour, the Grammy winner has teamed up with Neiman Marcus in Beverly Hills. The Golf le Fleur pop-up, Café le Fleur, is open to the public from Feb. 10 through Feb. 27 on level one of the store.
Café le Fleur is eye-catching with the signature blue house from its successful launch in December, which features Pampas grass on either side of the walkway leading the customer inside this interactive shopping experience. Even if you aren’t a fan of Tyler, The Creator, you should still check out his partnership with Neiman Marcus and Golf le Fleur's newest collection. The products feature a fragrance, nail polish, sunglasses, scarves, notebooks and limited edition Globe-Trotter luggage and leather accessories. It all embodies the iconic Golf le Fleur brand image of pastels, flowers, summertime and a Wes Anderson-stylized aesthetic.
“We believe our customers will fall in love with both Tyler, The Creator and the Golf le Fleur collection the moment they step into this engaging, immersive installation,” Lana Todorovich, president and chief merchant officer of Neiman Marcus, explained.
Tyler, The Creator never fails to entertain, and this exclusive pop-up is no different. The one-of-a-kind partnership truly innovated the retail experience and what shopping means to the customer. What's more, Tyler even commemorated the start of this new collaboration with a visit to the installation.
Also, if you get one thing other than any of the limited edition items, we recommend checking out his fragrance. The French Waltz is described as encapsulating the relaxing moment of watching a sunset over a still and calming lake surrounded by the prettiest spring flowers. The earthy, yet floral smell truly fits everyone and is the perfect musk for any occasion big or small. It could easily become your signature smell.
Neiman Marcus Beverly Hills is located at 9700 Wilshire Blvd. 90212.