Los Angeles is a certified trailblazer for NFT art as proven with the inaugural exhibition from Vellum LA, the city’s first official physical gallery dedicated to NFT-backed digital art.
On Dec. 9, Vellum welcomed a host of NFT enthusiasts to be the first to witness Color :: Field. The exhibition was curated by Jesse Damiani and Sinziana Velicescu and features the works of eight new media and digital artists who coalesce contemporary digital art and the color field movement of the 20th century.
Until Vellum LA has its grand opening next year, you can visit the gallery by booking an appointment Thursday through Sunday from 1 p.m. to 6 p.m. While they will be closed for the holidays from Dec. 20 to Jan. 5, 2022, there will still be plenty of time to see Color :: Field. The exhibition is on display until Jan. 16, 2022.
However, guests of opening night were able to see something truly special. The private viewing reception included a one-day immersive pop-up installation of “Continuum” by Krista Kim in collaboration with Efren Mur. Enlivened by original music composed by Smashing Pumpkins guitarists Jeff Schroeder, the meditative generated animation was displayed on a 600-square-foot panoramic LED wall.
See also: Fred Segal is Getting Into the NFT Game
“Continuum” was a mesmerizing feat of digital art, but the works by the various other artists are just as intriguing. Each embodies the exhibition’s mission to reveal the parallels between the abstractions of paint and digital and incite new conversations about the interplay of color, gesture and form.
The featured artists include Andy Gilmore, Zouassi, IX Shells, LIA, Nicolas Sassoon, Anne Vieux, Zach Lieberman and Alida Sun, whose works are available for purchase on SuperRare. In addition, Vellum LA representatives are on site to assist guests looking to partake in the auction.
With Color :: Field, Vellum LA establishes itself as a space we can look forward to for forward-thinking art experiences. While aiming to bring together the communities of digital and crypto art within the context of art history, it plans to also educate the public about the potential of NFTs’ impact on art’s future, ultimately ensuring Angelenos have access to a holistic, museum-like experience that welcomes NFT novices and aficionados alike.
Vellum LA is located at 7673 Melrose Ave. 90046.
Photography by:
